Winner of the 2016
Canadian Marketing Association
Silver Medal for Mobile Advertising
Out of the Red
This campaign is one of many multi-online channel campaigns we’ve created for Borrowell. The striking colours helped the ad stand out in the busy online environment.
Borrowell produces several infographics as part of their regular practice. We created this playful, on brand look to support their “Blue Monday” campaign, based on the results of a proprietary consumer survey they conducted. The imagery is bright and friendly, just like Borrowell, while displaying information in a clear, digestible manner. This look has been adopted for all their infographics.
This experimental campaign ended up producing many ads, and running in many formats. The Borrowell B as a physical object helps ground the icon, and present Borrowell as more human.
Online Banner Ads
Borrowell is an online brand, and as such, the majority of their advertising occurs online. Here’s a small sample of some of the wide range of ads we’ve produced for them.
This interactive quiz was created as an amusing way for people to interact with the brand. We decided to give it a uniquely Canadian spin, to help cement Borrowell as a 100% Canadian brand.