The simple, bold lines of the new Credit Unions of Ontario brand are meant to impart a vibrant, modern feel. Credit Unions survive, and excel, by setting themselves apart from the big banks. The clasped hands promote the cooperative part of credit unions, while the stylized “O” makes it uniquely Ontario.
Every brand needs a cause, and Credit Unions of Ontario is no different. These beliefs were constructed around the credit union ideal. Working together for the success of everyone.
Many people don’t know just how innovative credit unions have been in the banking sector. This commercial builds off of those insights by highlighting some of the more impressive social and economic changes credit unions have brought about.