GWP-Website-Header-Meridian

Meridian Print

When we first started working with Meridian they didn’t have much of a brand voice, or a persona. These are some of our earliest pieces for them. They’re intended to establish Meridian in the marketplace. They’re intended to sound friendly, more human than the big banks.

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Meridian Card Design

These card designs were used by Meridian for their general Debit card, and Small Business card.

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Fineprint

Meridian prided themselves on not being deceptive or misleading with their offerings. So we decided to make that a campaign message. We made sure to minimize the amount of legal copy on these pieces as much as possible, so the message would sound as sincere as possible.

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High Interest Savings Account TV

This commercial presents banking in a human and friendly fashion. Which is exactly the objective of Meridian. The tone of the commercial is simple , and direct, not masking it’s objective, while still being comfortable and familiar.

#PayItForward

Pay it Forward was a guerrilla promotion. Many banks have give-aways, but Meridian isn’t about free stuff, they’re about supporting the community. The experience of doing something nice for someone else is far more interesting and rewarding than a simple give-away.

Employee Video

Meridian has a very strong ethical foundation. A small-town morality that is rather peculiar in their industry. This video was produced specifically for their staff to introduce and explain this perspective.