Sell Off Vacations required a creative refresh to accompany an updated version of their famous radio jingle. With a focus on Caribbean travel required, we assisted by developing a radio campaign in support of their Winter Getaway Sale. The concept being “Same Vacation. Just Better.” When you choose a sun package from SellOffVacations.com, you’re getting the same ocean, sun and beach as other vacation package retailers. But you have paid less, so it’s better.