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  Consumers, or as we at GWP like to
call them – people – have a mostly rational
relationship with what your product
does, but can have a very emotional
relationship with your motives for
making it. Our job is to uncover what
makes your brand great rationally
and emotionally.
Then tell stories.
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Your brand has entered the building.

In branding, first impressions matter. So do second and third impressions, the kind you get when you move from the lobby to the second and third floor. When Post Media anchored its holdings as the lead tenant at 365 Bloor Street East GWP Brand Engineering was hired to design the building’s public space branding and way-finding system.

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Lobby Render 1
Lobby Render 2
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Intact Insurance Television

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