Consumers, or as we at GWP like to
call them – people – have a mostly rational
relationship with what your product
does, but can have a very emotional
relationship with your motives for
making it. Our job is to uncover what
makes your brand great rationally
Then tell stories.
Intact Insurance Television
Click the image to hear Philippe Garneau discuss marketing and advertising in relation to behavioral science in Nick Hobson’s podcast “It’s All Just a Bunch of BS.”
Here you can watch Philippe Garneau’s commercial reel. A sample of his work from a long career in advertising.